Paragon Laboratories
Industry
Services
Dietary Supplement Manufacturing
Strategy | Content Development | SEO
Challenge
Paragon Laboratories, a leading dietary supplement manufacturer, was in the process of finishing up a major website redesign in an effort to improve online lead generation. As the website project was coming to a close, the next step was getting the website in front of the brand’s target audience.
Google AdWords Creative
7 Questions to Ask a Contract Manufacturer Whitepaper
Process
After conducting a robust SERP analysis to review the top-performing competitor websites and potential keywords, I identified the main challenges that needed to be overcome:
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Launch a branded Google AdWords campaign to ensure Paragon Laboratories was ranking above competitors that were bidding on its branded terms
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Capitalize on trending market sectors within the dietary supplement landscape to quickly and organically launch the brand up the search results page
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Develop content that both attracts the brand’s target audience to the website and converts them into a lead
Solution
I collaborated with our Paid Media Manager to quickly launch a focused branded Google AdWords campaign so we could have Paragon Laboratories be the #1 result when a prospect searches specifically for the company. From there, I worked with two of our content writers to help me produce content that was targeted to specific keywords and would guide prospects to convert into leads. The result led to continuous growth month-over-month in lead generation and organic keyword rankings.
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+24% Organic Leads MoM
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+20% Website Sessions MoM
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+80 Keywords in the Top 5