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Paragon Laboratories

Industry

Services

Dietary Supplement Manufacturing

Strategy | Content Development | SEO

Challenge

Paragon Laboratories, a leading dietary supplement manufacturer, was in the process of finishing up a major website redesign in an effort to improve online lead generation. As the website project was coming to a close, the next step was getting the website in front of the brand’s target audience.

Google AdWords Creative

Google AdWords Creative

7 Questions to Ask a Manufacturer Whitepaper

7 Questions to Ask a Contract Manufacturer Whitepaper

Process

After conducting a robust SERP analysis to review the top-performing competitor websites and potential keywords, I identified the main challenges that needed to be overcome:

 

  • Launch a branded Google AdWords campaign to ensure Paragon Laboratories was ranking above competitors that were bidding on its branded terms

  • Capitalize on trending market sectors within the dietary supplement landscape to quickly and organically launch the brand up the search results page

  • Develop content that both attracts the brand’s target audience to the website and converts them into a lead

Solution

I collaborated with our Paid Media Manager to quickly launch a focused branded Google AdWords campaign so we could have Paragon Laboratories be the #1 result when a prospect searches specifically for the company. From there, I worked with two of our content writers to help me produce content that was targeted to specific keywords and would guide prospects to convert into leads. The result led to continuous growth month-over-month in lead generation and organic keyword rankings.

  • +24% Organic Leads MoM

  • +20% Website Sessions MoM

  • +80 Keywords in the Top 5

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