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Anderson & Vreeland

Industry

Printing & Packaging

Services

Strategy | Branding | SEO

Challenge

As one of the leading flexographic printing distributors, Anderson & Vreeland provides more to the flexographic printing industry than just high-quality equipment and consumables. However, the brand was having trouble communicating its full-service capabilities to its audience.

Anderson Vreeland Sales Materials

Refreshed Sales & Marketing Collateral

Anderson Vreeland Landing Page

Desktop View of Refreshed Equipment Landing Page

Solution

After a quick discovery meeting with the client’s sales and marketing teams, the CEO, Marketing Director, and I knew we had our work cut out for us. The three of us worked closely together to create a list of the challenges we needed to overcome:

 

  • Develop a strong, cohesive brand identity that highlighted all aspects of the business

  • Streamline a data-driven process that would increase lead generation and provide sales with the information they need to close opportunities

  • Improve Google search rankings as the brand was not ranking for most of its product and equipment offerings

Process

After identifying the challenges, I collaborated with the Creative Director to develop the brand identity, which included a branding refresh and updated messaging that resonated with each specific market sector. With the newly refreshed brand identity, I worked with our data team to develop a strong SEO strategy and mapped out the needed materials and content to successfully execute the plan. The result was new content being consistently added to the website and organically catapulting the brand up the search results page.

  • +23% Qualified Digital Leads MoM

  • +18% Website Sessions MoM

  • +15% Sales Revenue MoM

  • +70 Keywords Ranked in the Top 10

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